Companies go online to defy the downturn

Australian businesses see online marketing as a key resource in their promotional armour, helping avoid the impact of the economic downturn, a recent WebTrends survey found. The report, Analysis V Action, showed that 68 per cent of Australian respondents believe more sophisticated web analysis would boost sales, with most respondents keen to communicate with their customers via online channels.

Other key findings were:

    76 % of Australian businesses surveyed place a high importance on the analysis of data generated by their website or online marketing activity to aid better business decisions. Australian businesses are committing more than 20% of their annual marketing spend on internet-based marketing, with 66% being satisfied with their ROI (return on investment). 50% of Australian businesses say they change their business practices based on the analysis of internet data.

Looking for affordable and effective ways to promote your business online? Talk to a member of the RentHire.com team today.



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